Apple and their product mindshare
The phrase market share is used a lot, however it’s counterpart, mindshare, is definitely not. Mindshare is very important, for all products, but even more so in the tech world, as it is the key awareness and noticability of products, which is very important when it comes to selling anything to do with technology.
To use the press as an example. The iPad 2. Everywhere was busing with information, thoughts, and generally any little thing they can think of writing about it. This is understandable. The iPad 2 looks like it’s going to be a really great device, however name to me one other tablet, ever, that has generated anywhere near that much media interest?
We can also use the general public and your social group as an example, not just the press and media. As I stated in a previous post, as I walked into class right after the iPad 2 was announced, the whole room was buzzing with what people thought of the device, and crazy wild specs they thought were true but really were just a ‘pass down the grapevine’ sort of thing. Again, I pose the question, when has any other tablet ever created such a buzz around your social group? Unless you hang out with solely a bunch of Android fanatics, probably never. This isn’t to say that everybody talking about a new iPad is an Apple fanatic, oh no, this is showing how much mindshare Apple has, over say, Motorolla with the Xoom or LG with their new Optimus Tab.
The fact that Apple can get into so many more people’s heads than just any old company gives them a massive advantage, and even if people form bad opinions of these devices, the mindshare is still there, because everybody still talks about them and the more people talk about a product, the more likely people are going to buy one. It’s like they say, ‘any press is good press’.